Product Goal

Sohrab Salimi

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0 min. reading time

The Product Goal describes a future state of the product. The Scrum Team uses it as a North Star to align efforts towards achieving this goal. It is part of the Product Backlog and supports the emergence of Product Backlog items that help achieve the Product Goal. A Scrum Team always works on one Product Goal at a time.

Sohrab Salimi

Scrum Academy GmbH

Sohrab is a long-standing Certified Scrum Trainer (CST) and CEO of the Scrum Academy GmbH based in Cologne. He is a trained medical doctor and worked for Bain & Company as a consultant and as a CIO at SE-Consulting, among others, before founding the Scrum Academy. As a consultant and trainer, he has been supporting companies from a wide range of industries for over a decade on topics related to agile transformation, innovation and organizational development.

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