
Fred Pernet
Elevating Work Ltd
Fred Pernet is an award-winning advisor with deep expertise in Lean-Agile, OKRs, and customer-centric techniques such as Jobs-to-be-Done (JTBD). Since 2014, he has worked with McKinsey across Europe and Africa, enabling sustainable impact in sectors ranging from telecom to financial services.
Experience
Fred Pernet is an award-winning independent advisor passionate about helping organizations accelerate sustainable business impact through the smart application of OKRs and customer-centric innovation methods such as Jobs-to-be-Done (JTBD).
Since 2014, Fred has worked extensively with McKinsey on Lean-Agile, OKR, and JTBD implementations, driving product strategy, operating model transformations, leadership development, and culture change. His work spans Europe and Africa and includes industries such as telecommunications, retail, CPG, marketing, financial services, oil & gas, petrochemicals, and shipping.
Fred is known for his ability to simplify complexity, foster capability building, and guide strategic transformation. His cross-sector experience and human-centered methods have helped organizations deliver faster and more predictably in highly dynamic markets.
Languages
- English
- French
Industries
- Energy & Natural Resources
- Private Equity
- Retail
- Technology
- Transportation

Agile Academy Ambassador
Certified by Agile Academy Ambassadors are handpicked experts who embody our commitment to advancing Agile education and practice. As trusted professionals, they contribute to the Agile Academy community in various ways, including:
- Delivering certified training and e-learning courses to build practical Agile skills.
- Providing transformation coaching for teams and organizations.
- Sharing insights through articles, case studies, and thought leadership.
If you want to work with this person, please contact us at team@scrum-academy.com.
If you're interested in becoming an Agile Academy Ambassador, please contact us at team@scrum-academy.com.
Work with Fred Pernet
Fred is open to provide training, coaching and consulting services. Contact us to learn more.
Contact usLinks, Articles & Case Studies
Aligning Teams with OKRs for Customer-Centric Innovation – Insights by Fred Pernet
How can OKRs boost customer-centric innovation in your organization? Fred Pernet explores strategies for aligning teams around clear objectives to drive innovation, enhance customer experience, and achieve outstanding results.
Read more →Enhancing Purchasing Funnel Performance with OKRs – Insights by Fred Pernet
Want to optimize your purchasing funnel? Fred Pernet discusses how leveraging Objectives and Key Results (OKRs) can significantly improve performance, align teams, and drive better outcomes.
Read more →Prioritizing OKRs Using a Risk Assessment Matrix – Fred Pernet’s Practical Guide
Struggling to prioritize your OKRs effectively? Fred Pernet shares how a Risk Assessment Matrix can help teams focus strategically, mitigate risks, and achieve impactful results.
Read more →